A
totally unconventional approach backed by clean ideas, knowledge,
skill and an intuition of the reality to fulfil man's basic needs,
emerged as a fully integrated Wheat Processing Mill - that is
YAMUNA ROLLER FLOUR
MILLS PVT.LTD - a feather in the cap of ELITE
GROUP OF COMPANIES.
Established initially to meet the group's growing need of wheat
flour, the company has now emerged as a fully integrated wheat
processing center as well as trading house. Its manufacturing
activities are located at Peringandoor, Thrissur in a state of
the art plant with all modern facilities. |
MILESTONES
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Yamuna Roller Flour Mills Pvt.Ltd., started commercial production
in 1991 with a capacity of 22,500 tons per annum.
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Expanded to 30,000 tons per annum in 1997. |
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Expanded to 36,000 tons per annum in 1999. |
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Launched ELITE brand ATTA, MAIDA and SOOJI in consumer packets
in 1994. |
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To meet overwhelming demand for ELITE brand products in
consumer packets, installed fully automatic Form-Fill-Seal
machines and augmented production in 1997. |
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RECENT
DEVELOPMENTS
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Tamil Nadu Operations : Considering demands from
neighbouring states, launched Atta, Maida and Sooji in Tamilnadu
in 2000. |
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Expansion : The mill was recently expanded with
imported fully automatic plant from BUHLER, Switzerland
and now command a total capacity of 75,000 tons annum.
This is a most modern state of the art plant in the country.
We
are the brand leader of above products in Kerala in consumer
packets since 1995·
We export Wheat flour to East Asian Countries |
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QUALITY
CONTROL
A very conscious dedication is applied in procurement of wheat
for milling to ensure quality and thereafter in its storage and
preservation.
High quality standard is achieved by the state-of-the-art manufacturing
process in the most hygienic conditions with a in-depth understanding
of the varied aspects of the latest flour milling technology in
every stage of processing.
MARKETING
Our products are marketed throughout Kerala and TamilNadu by area-wise
distributors who cater about 12,000 outlets under the supervision
of our experienced Field Officers supported by two Senior executives.
Regular meetings are held to appraise market situations, review
targets, attend consumer complaints and other aspects thereby
to improve the quality of our products and service. Advertisements
are frequently released in print and electronic media as well
as through exhibition, propaganda and other visual displays. |
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